Own brands

Own brands for sure are our pride and joy. We keep extending the assortment and always take into account your wishes.

The activities of the Goodcenter include brand name Good on the area of gastronomy, Be Good on the area of healthy food and My Good for daily consumables.

Brand name Good

Brand name Good is at the moment our leading brand name for food products.
We plan to extend the programme range and to supplement the assortment of products on the food area and on the area of daily consumables. Our plan for Era Good is to become one of the major suppliers in the food sector and furthermore, we do our best to include as many as possible food products for our Good brand, as to satisfy as many consumers as possible.

The Good assortment of products include the following food groups: compotes, tea, preserves, coffee, rice, cold cuts, pâtés, meet, meet products, fish, flour, pasta, ready made food, milk, milk products, soup, confectionery, marmalades, jams, sauces, gravies, baking accessories.

You will find a comprehensive overview of the products in our sales catalogue.

The advantages of the Good brand are not only an extensive selection of the products, but most of all the high quality of the products for which we give our guarantee.

We follow the up-to-date trends in the food industry and try to be creative and innovative on this area too. This is achieved by carefully following the suggestions and wishes of our customers.

Brand name Be Good

Every day, the modern way of living brings new challenges and a faster pace of life. The necessity for each and every one of us to take control and responsibility for our own wellbeing, fitness and health in general is increasingly becoming part of our individual and collective awareness. And it is far from inconsequential what we feed our bodies and our minds. A wholesome diet is one of the first steps we can take in ensuring our physical and emotional wellbeing.

In the Era Group, Be Good is the designated company’s health food brand. High quality food, low in fat and rich in fibre, caters to more demanding customers. In conjunction with a wide range of products marketed under Era’s already established Good brand, Be Good enables a total supply of our business partners. Hand in hand with a gradual refurbishment of the existing and the construction of new Goodcenters (Celje, Šenčur Ajdovščina, Ptuj, Slovenj Gradec, Murska Sobota, Novo mesto, Ljubljana and the coast), and of the packaging design of the Good brand, the Era Group will develop a selection of products to be marketed under the Be Good brand.

The Be Good brand in a broader sense stands for a comprehensive philosophy that isbeing developed by the Era Group, in association with our business partners, through our business, products and services. At this point, our focus is on the development of services in the field of promoting healthy, natural ways of producing and processing wholesome foods. It naturally follows that Be Good is also a comprehensive project designed to raise the awareness of the importance of a higher quality and value added of each individual product within each individual project.

Brand name My Good

The My Good brand is based on the already well known and established Adut brand. The own brand name My Good is used for consumable goods.

The products from the technical assortment are included in the new brand Adut Pro.

The My Good brand assortment will be developed together with the renovation of the Goodcentres and of the packaging design of the Good brand.